Let’s Talk B.io lunch lecture – Future-proof brand naming

Name: Let’s Talk B.io lunch lecture – Future-proof brand naming
Start: 2025-04-17T13:00:00+02:00
End: 2025-04-17T14:00:00+02:00
Location: Biotech Campus Delft

April 17 - 1:00 pm - 2:00 pm

Biotech Campus Delft

The Planet B.io team invites you to their next Let’s Talk B.io lunch lecture, where they welcome Geert Docter, Verbal Brand and Naming Lead at Globrands, Europe’s leading verbal identity and naming consultancy. Globrands is the originator of the Planet B.io name, that now represents our biotech innovation community.

Geert is a verbal brand and naming consultant who helps companies find names that don’t just work but truly connect with their audiences. He specializes in navigating the complexities of merging and splitting brand identities, as well as Dutch and multilingual naming.

For Geert, a name isn’t just a market-driven decision – it’s tied to professional pride and identity. That’s why he believes name development should be part of the concept development process; after all, a name shapes the user experience.

His journey in naming started in the late ‘90s at Globrands, where he helped create hundreds of brand names across industries and countries. In the 2010s, he moved into a consulting role, and in 2020, he worked with Philips to implement descriptive naming across its global portfolio. In the summer of 2023, he returned to his roots at Globrands.

Since 2018, he has also been teaching Industrial Design students at TU Delft about the power of naming – what it does for a brand and how to find the name that does it best.

Geert will share insights into what makes a brand name engaging, ownable, and ready for the future. While many startups focus on product development, future-readiness in brand naming is often overlooked – especially in tech-driven industries.